| 1 |
------------------- enables the populace to understand and contribute to the public discourse, and eventually make a sound decision when electing their leaders. |
- A. Media Literacy
- B. Project management
- C. Quality assurance
- D. Social media marketing
|
| 2 |
A ...... in marketing is a concise statement of the benefits that a company is delivering to the customers who buy its product or serices. |
- A. Competitors analysis
- B. Wuality assurance
- C. Promotion
- D. Value proposition
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| 3 |
Whch of the following is an example of below the line promotions. |
- A. Press releases
- B. Schemes and discounts
- C. Advertisements
- D. Incentive trips
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| 4 |
Why is the management and personnel section importnat in a business plan? |
- A. It lists all competitors int he market
- B. It helps investors evaluate risk
- C. It lists all competitors int he market
- D. It provides a list of all employees int he company
|
| 5 |
Which of the following is the most imortant digitL Marketing tool. |
- A. Search Engine Optimization
- B. Email Marketing
- C. Content Marketing
- D. Social Media Marketing
|
| 6 |
---------------- Can be defined as a set of acivities, which communcates the product, brnad or services to the user. |
- A. Value proposition
- B. Entrepreneurship
- C. Promotion
- D. Quality assurance.
|
| 7 |
What is the purpose of a blog. |
- A. To sell products
- B. To provide information
- C. To entertain readers
- D. To increase social media followers
|
| 8 |
Which of the following is not a component of a business plan. |
- A. Competitor analysis
- B. Financial documents
- C. Employee training manuals
- D. Market research and strategies
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| 9 |
A ....... is an essential written document that provides a detailed description of the company's future. |
- A. Quality assurance
- B. Entrepreneurship
- C. Business Plan
- D. Project management
|
| 10 |
What is digital entreprenurship |
- A. The creation of digital platforms
- B. The digitization of existing businesses
- C. The use of social media for marketing
- D. The creation of traditional brick and mortar businesses.
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