What the Customer Wants You To Know: How Everybody Needs To Think Differently is Ram Charan’s take on how to tackle the present crisis of a broken selling system. Today, selling is all about prices and a war of the same, which Ram Charan thinks takes all the fun out of the selling business. Charan, with his meticulous understanding of business, opines that an easy way to avoid such haggling is to understand the customer’s point of view. The technique should be such that the customer, instead of feeling cheated and betrayed by the seller, will look to the seller for assistance in a cost-effective solution. Charan brings in an altogether new dimension to selling, which he calls value creation selling. In a compact manner and in a language that is easy to grasp, Ram Charan develops what can only be defined as new grounds in the field of sales. And what more can be asked of it when the entire process works towards finding a common and harmonious standing for both the buyer and seller.
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