What Management Is How It Works And Why Its Eryones Bune

Joan Magretta
Rs. 468 Rs. 625
Views: 105 Views

It presents the basic principles of management simply, but not simplistically. Why did an eBay succeed where a Webvan did not? Why do you need both a business model and a strategy? Why is it impossible to manage without the right performance measures, and do yours pass the test? What Management Is is both a beginner's guide and a bible for one of the greatest social innovations of modern times: the discipline of management.

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