Strategy is about what tomorrow will be like and then working it back to today. It is about direction for all organisations and their units, of all sizes. This book exposes the past, present and future of strategy, covering:How strategy has changed, what it is and what it isn'tWhat leading management thinkers say about strategyCase studies of strategies great and smallHow to develop a strategy in tune with today's marketsThe key elements in turning strategy into actionThis book has been fully revised and updated for the 2002 series relaunch
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