The Baniya community has always dominated the vast sectors of the economy from steel and mining to telecom and more recently, e-tail. The book features the success stories of a few revolutionary and enterprising men from this community who made it big - Radheshyam Agarwal and Radheshyam Goenka, founders of Emami, Rohit Bansal, co-founder of Snapdeal, Neeraj Gupta, founder of Meru Cabs and V. K. Bansal, the man behind the coaching industry in Kota. Rokda seeks to uncover the indomitable spirit of the Baniya community and reveals what exactly works for them.
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