From the million-copy-bestselling author of Execution Ingenious . . . An insightful and practical guide for leaders and practitioners at every level. Forbes Welcome to the age of big tech. The old rules no longer apply. How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world s top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game. Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate ecosystems , to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today. One of the world s preeminent counselors to CEOs. Harvard Business Review The most influential consultant alive. Fortune
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