Indian CEOs have their own brand of innovation. A people oriented, low cost innovation on the run. This kind of innovation is born out of thrift and a desire to squeeze the last ounce of value from limited resources. It is jugaad in spirit and respectful of all forms of potential wealth. This book gives you a glimpse into this unique form of Innovation. Not patented yet. But it should be. Dr Rekha Shetty’s seventh book brings 50 CEOs and their methods into the limelight. A life time in the field of innovation has given her a ring side view of Indian Innovation and the principles that govern it.
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