The book explains how you can get your prospects to discover their pain caused by the incumbent and gets them to decide on their own to hire you and fire the incumbent to remove that pain. The actual sales call includes 6 steps: Picture Perfect, Take Away, Vision Box, Replay, White Flag and Rehearsal. This is a book that delivers tactics, not just concepts. Readers can begin using what they learn from it the next day. How to Get Your Competition Fired includes anecdotes, case examples and checklists.
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