Question # 1

This type of store offers no home deliveries and often accepts no credit cards; however. this type of store does offer ultralow prices and deals on selected branded merchandise. What is it called?

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A superstore

A specialty store

A warehouse club

chain store

Desirable qualities for a brand name include all of the following except _______ .

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It should suggest something about the product's benefits and qualities

It should be easy to pronounce, recognize, and remember

The brand should almost always be a long word to get attention

The name should translate easily into foreign languages

_________ occurs when two established brand names of different companies are used on the same product.

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Brand extension

Brand equity

Co-branding

Internal marketing

All of the following statements are accurate descriptions of the demographic profile of online consumers, except which one?

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Today, young,techy, upscale professionals heavily populate use of the internet

Almost two thirds of U.S. households surf the Internet

The Internet provides e-marketers with access to a broad range of demographic segments

Children and teens are going online more than any other age group

A ________ , the largest and most dramatic of its kind, contains from 40 to 200 stores. It is like a covered mini-downtown and attracts customers from a wide area.

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community shopping center

neighborhood shopping center

strip mall

regional shopping center

The marketing control process entail's the following steps in order; setting goals,_________, evaluating performance, and ________ .

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evaluating goals; measuring performance

achieving goals; measuring performance

taking corrective action; measuring performance

measuring performance; taking corrective action

Judy Hammerschmidt regularly conducts online marketing research at work. She found that it has several advantages over traditional methods. Which of these is not an advantage?

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Respondent tend to be more honest

It is more cost efficient

Report generation turnaround time is much quicker

There is greater personal interaction

The ________ is used/depicted when new types of retailing forms begin as low-margin, low-price, low-status operations. These new retailers challenge established retailers and eventually take their place.

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agent

broker

wheel-of-retailing concept

warehousing

During the introduction stage in the PLC a firm w ill incur high costs in all of the following areas except which one?

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Distribution

Promotion

Product development

Reminder advertising

The Facts For you research firm has just released a report that one of these groups of workers has declined during the last 20 years. Which one is it?

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White collar

Blue collar

Service

Unemployed

A company must consider four special service characteristics when designing marketing programs.

Which is not one of these characteristics?

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Instangibility

Inseparability

Perishability

Interactive marketing

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