NAT II Management Science Marketing MCQs With Answers

Canada Dry and Colgate-Palmolive have appointed _________ managers to maintain and protect their brand's images, associations, and quality, and to prevent short-term actions by overeager brand managers from hurting the brand.

________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment.It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.

Which of the following is not a disadvantage of a product sales force structure?

Which one is the best description of "channel conflict"?

Sales force compensation should direct the sales force toward activities that are consistent with ___________ .

Pooling resources with other firms in order to succeed beyond managing the supply chain illustrates the _______ partnership

Kiosk marketing is used for ___________ .

Colgate toothpaste. the flagship product of Colgate-Palmolive Company. has been a success for generations. The parent company's success is so well known that it could enter the solar energy business, but that would not take advantage of its core competency, providing a plethora of brands to large groups of customers. This reflects that Colgate-Palmolive should base its mission on its ___________ .

Bank, credit companies, insurance companies, and other business that help finance transaction or insure against the risks associated with the buying and selling of goods and services are referred to as ___________ .