Question # 1

In choosing a transportation mode for a product. shippers must balance the considerations of speed. dependability. cost, and ________ .

Choose an answer

weight

customer choice

availability

distance

Which function(s) may be performed by a public relations department?

Choose an answer

Product publicity

Lobbying

Public affairs

All of the above

A ________ , the largest and most dramatic of its kind, contains from 40 to 200 stores. It is like a covered mini-downtown and attracts customers from a wide area.

Choose an answer

community shopping center

neighborhood shopping center

strip mall

regional shopping center

When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is __________

Choose an answer

modifying the marketing mix

changing promotion

improving advertising

increasing promotion budget

What is our business? Who's our customer?What do our customers value?What should our business be?All these simple-sounding questions definite a firm's ___________ .

Choose an answer

objective and goals

mission statement

business portfolio

marketing and functional strategies

To handle objections successfully. a salesperson should use a positive approach, seek out hidden objections, ask the buyer to clarify any objections, take objections as opportunities to provide more information, and __________ .

Choose an answer

turn the objections into humor

seek to minimize or play down the objections

compliment the buyer for bringing the objections up

turn the objections into reasons for buying E. A and C

_________ are subtle stimuli that determine where, when, and how a person responds to purchasing an item.

Choose an answer

Cues

Drives

Messages

Personalities

Analytical models help analyze marketing information collected from research. These models can help answer ________ and _______ questions.

Choose an answer

short; simple

what if; which is best

relevant; difficult

advance; difficult

Ad man Rosser Reeves believes that firms should develop a USP for each brand and stick to it. What does USP stand?

Choose an answer

Unique selling product

Unique services practice

Unique sales pitch

Unique selling proposition

Pooling resources with other firms in order to succeed beyond managing the supply chain illustrates the _______ partnership

Choose an answer

Management contracting

Licensing

Supply chain management

Strategic alliance

Exporting

Your firm added three new products earlier this year to add variety for customers. Two of them failed to reach even minimal sales. What could be a possible cause?

Choose an answer

The market size may have been overestimated

The actual products may not.have been designed.as well as they should have been

The products were not positioned correctly in the market

All of the above

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