NAT II Management Science Marketing MCQs With Answers
Question # 1
When simple message ideas become great ad campaigns, usually the ______ and the ________ will team up to generate many creative concepts. hoping that one of these concepts will turn out to be the big idea.
A company sets not a single price, but rather a ______ that covers different items in its line that change over time as products move through their lite cycles.
In 1999, Starbucks purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts, such as Circadia in San Francisco. Starbucks is considering __________ .
A comprehensive database is a tremendous tool for the direct marketer. It should contain data that is geographic, demographic. psychographic, and __________ in nature.
