Question # 1

Big Moose Toys is a market pioneer introducing a modern version of Bullwinkle the Moose. Their version of Rocky the Flying Squirrel targeted to baby boomers was a strongsuccess. The new launch strategy for Bullwinkle must be consistent with the intended _________ .

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promotion campaign

product positioning

company image

target market

Your firm added three new products earlier this year to add variety for customers. Two of them failed to reach even minimal sales. What could be a possible cause?

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The market size may have been overestimated

The actual products may not.have been designed.as well as they should have been

The products were not positioned correctly in the market

All of the above

_________ are subtle stimuli that determine where, when, and how a person responds to purchasing an item.

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Cues

Drives

Messages

Personalities

During the introduction stage in the PLC a firm w ill incur high costs in all of the following areas except which one?

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Distribution

Promotion

Product development

Reminder advertising

All of the following statements are accurate descriptions of the demographic profile of online consumers, except which one?

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Today, young,techy, upscale professionals heavily populate use of the internet

Almost two thirds of U.S. households surf the Internet

The Internet provides e-marketers with access to a broad range of demographic segments

Children and teens are going online more than any other age group

These employees are well-educated, well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers, assessing customer needs, and organizing the company's' efforts to solve customer problems.Who are these employees?

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Managers

Missionary salespeople

Salespeople

All of the above

All of the following phrases reflect a firm's value proposition, except which one?

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Altoids is positioned as "the curiously strong mint

Porsche promises driving performance and excitement

Cheer laundry detergent promises powerful cleaning at all temperatures

All of the above are correct

None of the above is correct

Which is NOT a part of the buyer's black box?

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Observable buyer responses

Product choice

Need recognition

Dealer choice

This systematic collection and analysis of publicly available information of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?

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Marketing data

Marketing inelligence

Web Master

Sales and sales management

Which one is the best description of "channel conflict"?

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There would be too many customers on a company's site at one time

If a company sells its products or services online,it would be competing with its offline retailers

It would be had to find its business online

The online description of a product would not be convincing enough to close a sale

_________ is the first step in creating effective advertising messages deciding what general message will be communicated to consumers.

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Deciding advertising clutter

Message strategy

Media opportunity

Rewarding consumers

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