NAT II Management Science Marketing MCQs With Answers
Question # 1
Companies set prices by selecting a general pricing approach that includes one or more of three sets of factors. One of these is the buyer-based approach, which means ________ .
Tommy Baker is in charge of customer relationship management for American Pie Nostalgia. As a result of his effort in this area, his firm enjoys all of the following except ________ .
A comprehensive database is a tremendous tool for the direct marketer. It should contain data that is geographic, demographic. psychographic, and __________ in nature.
