[{"id":149373,"question":"In 1999, Starbucks purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts, such as Circadia in San Francisco. Starbucks is considering __________ .","choices":[{"text":"new product development","value":"A"},{"text":"market development","value":"B"},{"text":"diversification","value":"C"},{"text":"market penetration","value":"D"},{"value":"E"}],"correctAnswer":3},{"id":149372,"question":"In the BCG approach, ______________ are high-share, high-growth business or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into ___________.","choices":[{"text":"cash cows; stars","value":"A"},{"text":"question marks; dogs","value":"B"},{"text":"stars; question marks","value":"C"},{"text":"stars; cash cows","value":"D"},{"value":"E"}],"correctAnswer":4},{"id":149371,"question":"What is our business? Who's our customer?What do our customers value?What should our business be?All these simple-sounding questions definite a firm's ___________ .","choices":[{"text":"objective and goals","value":"A"},{"text":"mission statement","value":"B"},{"text":"business portfolio","value":"C"},{"text":"marketing and functional strategies","value":"D"},{"value":"E"}],"correctAnswer":2},{"id":148093,"question":"Banks classify customers into one of four relationship group, according to their potential profitability and projected loyalty. JP Morgan Chase Bank wishes to examine its database and identify customers who are profitable but not loyal. According to the authors of the text, it plans to use promotional blitzes to attract the group called ______","choices":[{"text":"Barnacles","value":"A"},{"text":"True friends","value":"B"},{"text":"Strangers","value":"C"},{"text":"Butterflies","value":"D"},{"text":"Fools","value":"E"}],"correctAnswer":4},{"id":148092,"question":"Pooling resources with other firms in order to succeed beyond managing the supply chain illustrates the _______ partnership","choices":[{"text":"Management contracting","value":"A"},{"text":"Licensing","value":"B"},{"text":"Supply chain management","value":"C"},{"text":"Strategic alliance","value":"D"},{"text":"Exporting","value":"E"}],"correctAnswer":4},{"id":148091,"question":"All of the statements below reflect the definition of customer-perceived value, except which one?","choices":[{"text":"Alex brought home his Lexus for $45,000; he luxuriated in the handling and smell of the leather interior","value":"A"},{"text":"FedEx offers reliable package delivery at a reasonable price","value":"B"},{"text":"The benefits of undergraduate tuition at state schools are judged to be reasonable and fair in comparison to competing private schools","value":"C"},{"text":"The benefits of diet soft drinks are judged to be reasonable and fair in comparison to other types of soft drinks","value":"D"},{"text":"All of the above are correct","value":"E"}],"correctAnswer":5},{"id":148090,"question":"\"Build a better mousetrap and the world will beat a path to your door\" reflects the ______","choices":[{"text":"Production concept","value":"A"},{"text":"Marketing concept","value":"B"},{"text":"Selling concept","value":"C"},{"text":"Product concept","value":"D"},{"text":"Target marketing","value":"E"}],"correctAnswer":4},{"id":148089,"question":"Henry Ford's philosophy was to perfect the Model-T so that its cost could be reduced further for increased consumer affordability. This reflects the _______","choices":[{"text":"Product concept","value":"A"},{"text":"Marketing concept","value":"B"},{"text":"Marketing mix","value":"C"},{"text":"Production concept","value":"D"},{"text":"Selling concept","value":"E"}],"correctAnswer":4},{"id":148088,"question":"All of the following phrases reflect a firm's value proposition, except which one?","choices":[{"text":"Altoids is positioned as \"the curiously strong mint","value":"A"},{"text":"Porsche promises driving performance and excitement","value":"B"},{"text":"Cheer laundry detergent promises powerful cleaning at all temperatures","value":"C"},{"text":"All of the above are correct","value":"D"},{"text":"None of the above is correct","value":"E"}],"correctAnswer":4},{"id":148087,"question":"The art and science of choosing target markets and building profitable relationship with them is called _______","choices":[{"text":"Marketing management","value":"A"},{"text":"Positioning","value":"B"},{"text":"Segmentation","value":"C"},{"text":"Selling","value":"D"},{"text":"Managing the marketing effort","value":"E"}],"correctAnswer":1},{"id":148086,"question":"______ are key building blocks for developing and managing customer relationship","choices":[{"text":"Consumer expectations and customer satisfaction","value":"A"},{"text":"Customer choices and product offers","value":"B"},{"text":"Product performance and customer value","value":"C"},{"text":"Customer value and customer satisfaction","value":"D"},{"text":"Strategic plans","value":"E"}],"correctAnswer":4},{"id":148085,"question":"_______ is defined as a social land managerial process by which individuals and organizations obtain what they need and want through value creation","choices":[{"text":"Selling","value":"A"},{"text":"Advertising","value":"B"},{"text":"Barter","value":"C"},{"text":"Marketing","value":"D"},{"text":"None of the above is correct","value":"E"}],"correctAnswer":4},{"id":148084,"question":"All of the following are accurate descriptions of modern marketing today, except which one?","choices":[{"text":"Marketing is creation of value for customers","value":"A"},{"text":"Marketing is customer satisfaction at a profit","value":"B"},{"text":"Selling and advertising are synonymous with marketing","value":"C"},{"text":"Marketing involves building and managing profitable customer","value":"D"},{"text":"None of the above statements is true","value":"E"}],"correctAnswer":3},{"id":148078,"question":"Dummy Questions","choices":[{"text":"1","value":"A"},{"text":"2","value":"B"},{"text":"3","value":"C"},{"text":"4","value":"D"},{"value":"E"}],"correctAnswer":3}]