NAT II Management Science Marketing MCQs With Answers

Kiosk marketing is used for ___________ .

_________ are subtle stimuli that determine where, when, and how a person responds to purchasing an item.

Which of the segmenting strategies carries higher-than-average risks in consumer markets?

Retailers have become concerned that there are already too many brands,with too few differences between them. Thus, Procter & Gamble and other large consumer-product marketers are now pursuing _________ strategies ________ weeding out weaker brands and focusing their marketing dollars only on brands that can achieve the number-one Or number-two market share positions in their categories.

Banks classify customers into one of four relationship group, according to their potential profitability and projected loyalty. JP Morgan Chase Bank wishes to examine its database and identify customers who are profitable but not loyal. According to the authors of the text, it plans to use promotional blitzes to attract the group called ______

________ becomes more important as competition increases. The company's objective is to build selective demand.

In choosing a transportation mode for a product. shippers must balance the considerations of speed. dependability. cost, and ________ .

This type of store offers no home deliveries and often accepts no credit cards; however. this type of store does offer ultralow prices and deals on selected branded merchandise. What is it called?

Target marketing sometimes generates controversy and concern.Issues usually involve the targetting of ___________ consumers with _______ products.

A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to pursue its advertising and marketing objectives. This is also called ________ .

One risk of _________ is that sales may come at the expense of other items in the line. It works best when it takes sales away from competing brands. not when it "cannibalizes" the company's other items

Judy Hammerschmidt regularly conducts online marketing research at work. She found that it has several advantages over traditional methods. Which of these is not an advantage?

When amusement parks and movie theaters charge admission plus fees for food and other attractions, they are following a (n) _______ pricing strategy.