One risk of _________ is that sales may come at the expense of other items in the line. It works best when it takes sales away from competing brands. not when it "cannibalizes" the company's other items
Management sets standards that state the amount each salesperson should sell and how sales should be divided among the company's products with __________ .
Which of the steps in the marketing research process has been left out:defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?
