[{"id":149383,"question":"Statiscians have projected the world's population to reach _________ billion by the year 2030","choices":[{"text":"6.5","value":"A"},{"text":"6.9","value":"B"},{"text":"7.5","value":"C"},{"text":"8.1","value":"D"},{"value":"E"}],"correctAnswer":4},{"id":149382,"question":"Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market?","choices":[{"text":"Business","value":"A"},{"text":"Reseller","value":"B"},{"text":"Wholesale","value":"C"},{"text":"Consumer","value":"D"},{"value":"E"}],"correctAnswer":2},{"id":149381,"question":"Bank, credit companies, insurance companies, and other business that help finance transaction or insure against the risks associated with the buying and selling of goods and services are referred to as ___________ .","choices":[{"text":"financial intermediaries","value":"A"},{"text":"physical distribution firms","value":"B"},{"text":"marketing service agencies","value":"C"},{"text":"resellers","value":"D"},{"value":"E"}],"correctAnswer":1},{"id":149380,"question":"All of the following are problems with matrix approaches. except which one?","choices":[{"text":"Formal planning approaches can place too much emphasis on market-share growth or growth through entry into new markets","value":"A"},{"text":"Many companies can plunge into unrelated and new high-growth businesses that they did not know how to manage--with bad results","value":"B"},{"text":"Many companies often too quickly abandon. sell, or milk to death their healthy mature businesses","value":"C"},{"text":"Many Firms have dropped formal matrix methods in favor of more customized approaches that are better suited to their specific situations","value":"D"},{"value":"E"}],"correctAnswer":4},{"id":149379,"question":"Colgate toothpaste. the flagship product of Colgate-Palmolive Company. has been a success for generations. The parent company's success is so well known that it could enter the solar energy business, but that would not take advantage of its core competency, providing a plethora of brands to large groups of customers. This reflects that Colgate-Palmolive should base its mission on its ___________ .","choices":[{"text":"market environment","value":"A"},{"text":"distinctive competencies","value":"B"},{"text":"bottom-line orientation","value":"C"},{"text":"resource strengths","value":"D"},{"value":"E"}],"correctAnswer":2},{"id":149378,"question":"<div>McDonald's has traditionally been preoccupied with its current businesses and how to keep them it going. It has been accused of being complacent when it comes to opportunities in its constantly changing environment _________ involves adapting McDonald's to capitalize upon opportunities in its constantly changing environment.</div>","choices":[{"text":"Long-range planning","value":"A"},{"text":"Annual planning","value":"B"},{"text":"Strategic planning","value":"C"},{"text":"Operational planning","value":"D"},{"value":"E"}],"correctAnswer":3},{"id":149377,"question":"________ should he market oriented and defined in terms of _________","choices":[{"text":"Strategic plans; company needs","value":"A"},{"text":"Annual plans; product needs","value":"B"},{"text":"Long-range plans; company needs","value":"C"},{"text":"Mission statements; customer needs","value":"D"},{"value":"E"}],"correctAnswer":4},{"id":149376,"question":"The marketing control process entail's the following steps in order; setting goals,_________, evaluating performance, and ________ .","choices":[{"text":"evaluating goals; measuring performance","value":"A"},{"text":"achieving goals; measuring performance","value":"B"},{"text":"taking corrective action; measuring performance","value":"C"},{"text":"measuring performance; taking corrective action","value":"D"},{"value":"E"}],"correctAnswer":4},{"id":149375,"question":"___________ involves looking. at ii tether a company's basic strategies are well matched to its opportunities","choices":[{"text":"Operating control","value":"A"},{"text":"Marketing audit","value":"B"},{"text":"Marketing control","value":"C"},{"text":"Strategic control","value":"D"},{"value":"E"}],"correctAnswer":4},{"id":149374,"question":"Saturn is \"a different kind of company, different kind of a car\"; the Hummer is \"like nothing else.\" These statement reflect a firm's ________","choices":[{"text":"product portfolio","value":"A"},{"text":"target markets","value":"B"},{"text":"market positioning","value":"C"},{"text":"strategy","value":"D"},{"value":"E"}],"correctAnswer":3}]