Question # 1

Manufacturers may offer a (n) _________ in return for the retailer's agreement to feature the manufacturer's products in some way..

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POP promotion

allowance

incentive promotion

price pack

What are the three gaps that separate goods and services from those who would use them?

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Time, place, and form

Place, possession, and form

Time, place, and possession

Place, time, and need

___________ involves looking. at ii tether a company's basic strategies are well matched to its opportunities

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Operating control

Marketing audit

Marketing control

Strategic control

All of the following are accurate descriptions of modern marketing today, except which one?

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Marketing is creation of value for customers

Marketing is customer satisfaction at a profit

Selling and advertising are synonymous with marketing

Marketing involves building and managing profitable customer

None of the above statements is true

________ uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing.

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Value-based pricing

Target costing

Variable costs

Price elasticity

"Build a better mousetrap and the world will beat a path to your door" reflects the ______

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Production concept

Marketing concept

Selling concept

Product concept

Target marketing

Advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference. However, the fact is that brands are not maintained by advertising but by the __________ .

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marketing experience

line extensions brand experience

product mix

word-of-mouth elements

Companies use third-party logistics providers for all of the following reasons except one. Which do you think it is?

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It is more efficient to use them in many cases

They can perform the services at less cost

The company is free to focus 'more on its core business

ICC and the federal government -are beginning to mandate and regulate some industries

Sales applicants are typically not tested for _________ .

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sales aptitude

organizational skills

accounting skills

analytical skills

As a marketer of pesticides, you should be concerned about all of the following natural environment trends mentioned in your text except _________ .

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shortages of raw materials

increased pollution

increased government intervention

government subsidies

McDonald's has traditionally been preoccupied with its current businesses and how to keep them it going. It has been accused of being complacent when it comes to opportunities in its constantly changing environment _________ involves adapting McDonald's to capitalize upon opportunities in its constantly changing environment.

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Long-range planning

Annual planning

Strategic planning

Operational planning

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