Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market?
A _________ is a smaller mall with upscale stores, convenient locations, and expensive atmosphere. Think of it as part of Main Street and part Fifth Avenue.
A comprehensive database is a tremendous tool for the direct marketer. It should contain data that is geographic, demographic. psychographic, and __________ in nature.
The prospecting step in the selling process includes identifying and _________ the prospects. Without both of them much time and effort will be wasted.
This type of store offers no home deliveries and often accepts no credit cards; however. this type of store does offer ultralow prices and deals on selected branded merchandise. What is it called?
