[{"id":149393,"question":"The research plan outlines sources of existing data and spells out the specific research approaches, contact methods, _________, and instruments that researchers use to gather new data.","choices":[{"text":"personnel","value":"A"},{"text":"sampling plans","value":"B"},{"text":"budget requirements","value":"C"},{"text":"all of the above","value":"D"},{"value":"E"}],"correctAnswer":2},{"id":149392,"question":"Which of the steps in the marketing research process has been left out:defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?","choices":[{"text":"Developing the research budget","value":"A"},{"text":"Choosing the research agency","value":"B"},{"text":"Choosing the research method","value":"C"},{"text":"Developing the research plan","value":"D"},{"value":"E"}],"correctAnswer":4},{"id":149391,"question":"This systematic collection and analysis of publicly available information of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?","choices":[{"text":"Marketing data","value":"A"},{"text":"Marketing inelligence","value":"B"},{"text":"Web Master","value":"C"},{"text":"Sales and sales management","value":"D"},{"value":"E"}],"correctAnswer":2},{"id":149390,"question":"The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of _________ and _______ .","choices":[{"text":"ethics; promotion responsibility","value":"A"},{"text":"ethics; social responsibility","value":"B"},{"text":"finances; employee discrimination","value":"C"},{"text":"management ethics; insider trading","value":"D"},{"value":"E"}],"correctAnswer":2},{"id":149389,"question":"As a marketer of pesticides, you should be concerned about all of the following natural environment trends mentioned in your text except _________ .","choices":[{"text":"shortages of raw materials","value":"A"},{"text":"increased pollution","value":"B"},{"text":"increased government intervention","value":"C"},{"text":"government subsidies","value":"D"},{"value":"E"}],"correctAnswer":4},{"id":149388,"question":"Ernst Engel's laws generally have been supported by recent studies. He discovered that as family income rises, the percentage spent on ________ declines and the percentage spent on ________ remains about constant","choices":[{"text":"food; clothing","value":"A"},{"text":"clothing; recreation/ entertainment","value":"B"},{"text":"food; housing","value":"C"},{"value":"D"},{"value":"E"}],"correctAnswer":3},{"id":149387,"question":"The Facts For you research firm has just released a report that one of these groups of workers has declined during the last 20 years. Which one is it?","choices":[{"text":"White collar","value":"A"},{"text":"Blue collar","value":"B"},{"text":"Service","value":"C"},{"text":"Unemployed","value":"D"},{"value":"E"}],"correctAnswer":2},{"id":149386,"question":"Nearly 40 million Americans are working out of their homes with electronic conveniences. They are called the _________ market.","choices":[{"text":"telecommuters","value":"A"},{"text":"SOHO","value":"B"},{"text":"mobile","value":"C"},{"text":"work-at-home","value":"D"},{"value":"E"}],"correctAnswer":2},{"id":149385,"question":"Defining people by their birth date may be less effective than segmenting them by their _________ or __________ .","choices":[{"text":"income; occupation","value":"A"},{"text":"lifestyle; occupation","value":"B"},{"text":"lifestyle; life stage","value":"C"},{"text":"occupation; life stage","value":"D"},{"value":"E"}],"correctAnswer":3},{"id":149384,"question":"Who are the echo boomers?","choices":[{"text":"Generation X","value":"A"},{"text":"Generation Y","value":"B"},{"text":"Generation Z","value":"C"},{"text":"Baby boomers","value":"D"},{"value":"E"}],"correctAnswer":2}]