NAT II Management Science Marketing MCQs With Answers
Question # 1
A _______ is the basis of all discount operations and is typically used by sellers of convenience goods. These retailers serve customers who perform their own "locate-compare-select" process to save money.
Tommy Baker is in charge of customer relationship management for American Pie Nostalgia. As a result of his effort in this area, his firm enjoys all of the following except ________ .
The prospecting step in the selling process includes identifying and _________ the prospects. Without both of them much time and effort will be wasted.
____________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying. These products require a lot of advertising, personal selling, and other marketing efforts.
