NAT II Management Science Marketing MCQs With Answers

________ uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing.

Once it has chosen a position, a company must take strong steps to deliver and communicate the desired position to target consumers. Which step is not correct?

The ________ is used/depicted when new types of retailing forms begin as low-margin, low-price, low-status operations. These new retailers challenge established retailers and eventually take their place.

Canada Dry and Colgate-Palmolive have appointed _________ managers to maintain and protect their brand's images, associations, and quality, and to prevent short-term actions by overeager brand managers from hurting the brand.

"Build a better mousetrap and the world will beat a path to your door" reflects the ______

How do consumers respond to various marketing efforts the company might use? The starting point is the __________ of a buyer's behaviour

Banks classify customers into one of four relationship group, according to their potential profitability and projected loyalty. JP Morgan Chase Bank wishes to examine its database and identify customers who are profitable but not loyal. According to the authors of the text, it plans to use promotional blitzes to attract the group called ______

The Facts For you research firm has just released a report that one of these groups of workers has declined during the last 20 years. Which one is it?

With target costing, marketers will first ________ and then _______ .