[{"id":149538,"question":"Which one is the best description of \"channel conflict\"?","choices":[{"text":"There would be too many customers on a company's site at one time","value":"A"},{"text":"If a company sells its products or services online,it would be competing with its offline retailers","value":"B"},{"text":"It would be had to find its business online","value":"C"},{"text":"The online description of a product would not be convincing enough to close a sale","value":"D"},{"value":"E"}],"correctAnswer":2},{"id":149537,"question":"Search engines, portals, e-tailers and dot-coms are example of __________ , selling products and services directly to final buyers via the internet.","choices":[{"text":"click and mortar E-marketers","value":"A"},{"text":"brick and mortar retailers","value":"B"},{"text":"new age business","value":"C"},{"text":"click only marketers","value":"D"},{"value":"E"}],"correctAnswer":4},{"id":149536,"question":"Most of Today's online customers exhibit a clear tendency toward _________, as they are able to create exact configurations of products desired.","choices":[{"text":"consumer control","value":"A"},{"text":"fickleness by nature and will flock to the next new idea","value":"B"},{"text":"indifference","value":"C"},{"text":"bad manners","value":"D"},{"value":"E"}],"correctAnswer":1},{"id":149535,"question":"All of the following statements are accurate descriptions of the demographic profile of online consumers, except which one?","choices":[{"text":"Today, young,techy, upscale professionals heavily populate use of the internet","value":"A"},{"text":"Almost two thirds of U.S. households surf the Internet","value":"B"},{"text":"The Internet provides e-marketers with access to a broad range of demographic segments","value":"C"},{"text":"Children and teens are going online more than any other age group","value":"D"},{"value":"E"}],"correctAnswer":1},{"id":149534,"question":"At first, what did the established brick-and-mortar firms do when the click-only firms began doing business?","choices":[{"text":"They dragged their feet, hoping the click-only firms would falter","value":"A"},{"text":"They joined in right away, realizing it was a good thing","value":"B"},{"text":"They completely ignored click-only firms","value":"C"},{"text":"They reexamined how they served their markets","value":"D"},{"value":"E"}],"correctAnswer":4},{"id":149533,"question":"The flip side of e-marketing is ___________ the buying side of e-commerce.","choices":[{"text":"e-purchasing","value":"A"},{"text":"e-commerce","value":"B"},{"text":"e-supply","value":"C"},{"text":"e-business","value":"D"},{"value":"E"}],"correctAnswer":1},{"id":149532,"question":"Kiosk marketing is used for ___________ .","choices":[{"text":"consumer marketing","value":"A"},{"text":"business marketing","value":"B"},{"text":"consumer and business marketing","value":"C"},{"text":"industrial maketing","value":"D"},{"value":"E"}],"correctAnswer":3},{"id":149531,"question":"A comprehensive database is a tremendous tool for the direct marketer. It should contain data that is geographic, demographic. psychographic, and __________ in nature.","choices":[{"text":"specific","value":"A"},{"text":"culturally oriented","value":"B"},{"text":"current and relevant","value":"C"},{"text":"behavioral","value":"D"},{"value":"E"}],"correctAnswer":4},{"id":149530,"question":"To handle objections successfully. a salesperson should use a positive approach, seek out hidden objections, ask the buyer to clarify any objections, take objections as opportunities to provide more information, and __________ .","choices":[{"text":"turn the objections into humor","value":"A"},{"text":"seek to minimize or play down the objections","value":"B"},{"text":"compliment the buyer for bringing the objections up","value":"C"},{"text":"turn the objections into reasons for buying E. A and C","value":"D"},{"value":"E"}],"correctAnswer":4},{"id":149529,"question":"The prospecting step in the selling process includes identifying and _________ the prospects. Without both of them much time and effort will be wasted.","choices":[{"text":"calling","value":"A"},{"text":"qualifying","value":"B"},{"text":"preselling","value":"C"},{"text":"making an appointment with","value":"D"},{"value":"E"}],"correctAnswer":2}]