Question # 1

This type of stores carries a wide variety of product lines. They have been squeezed between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other. Service remains the key differentiating factor. What type is it?

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Chain stores

Department stores

Factory outlet stores

Merchant wholesaler stores

All of the statements below reflect the definition of customer-perceived value, except which one?

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Alex brought home his Lexus for $45,000; he luxuriated in the handling and smell of the leather interior

FedEx offers reliable package delivery at a reasonable price

The benefits of undergraduate tuition at state schools are judged to be reasonable and fair in comparison to competing private schools

The benefits of diet soft drinks are judged to be reasonable and fair in comparison to other types of soft drinks

All of the above are correct

In choosing a transportation mode for a product. shippers must balance the considerations of speed. dependability. cost, and ________ .

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weight

customer choice

availability

distance

Who are the echo boomers?

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Generation X

Generation Y

Generation Z

Baby boomers

Why does Procter & Gamble offer products that complete with one another on the same supermarket shelves?

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Different people want a greater selection

Different people want different mixes of benefits from the products they buy

Procter & Gamble has little competition

Retailers request it

A comprehensive database is a tremendous tool for the direct marketer. It should contain data that is geographic, demographic. psychographic, and __________ in nature.

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specific

culturally oriented

current and relevant

behavioral

A challenge for management in product line pricing is to decide on the price steps between the __________ .

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various products in a line

product mixes

product groupings

product lines E

Which function(s) may be performed by a public relations department?

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Product publicity

Lobbying

Public affairs

All of the above

With target costing, marketers will first ________ and then _______ .

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build the marketing mix; identify the target market

identify the target market; build the marketing mix

design the product; determine its cost

determine a selling price; target costs to ensure that the price is met

Your assistant wants to use secondary data exclusively for the current research project. You advise him that the use of secondary data has some potential problems. Which of the following is not one of them?

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It may not exist

All of the needed data is rarely available

It may not be useable

it is generally more expensive when purchased from the government

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