It is easy to make delicious-looking hamburger at home. But would this
hamburger still look delicious after it sat on your kitchen table under very
bright lights for six or seven hours? if someone took a picture or made a video
of this hamburger after the seventh hour, would anyone want to eat it? More
importantly, do you think you could get millions of people to pay money for
this hamburger? These are the questions that fast food companies worry about
when they produce commercials or print ads for their products. Video and photo
shoots often last many hours. The lights that the photographers use can be
extremely hot. These conditions can cause the food to look quite unappealing to
potential consumers. Because of this, the menu items that you see in fast food
commercials are probably not actually edible.Let's use the hamburger as an
example. The first step towards building the commercial hamburger is the bun.
The food stylist--a person employed by the company to make sure the products
look perfect--sorts through hundreds of buns until he or she finds one with no
wrinkles. Next, the stylist carefully rearranges the sesame seeds on the bun
using glue and tweezers for maximum visual appeal. The bun is then sprayed with
a waterproofing solution so that it will no get soggy from contact with other
ingredients, the lights, or the humidity in the room.Next, the food stylist
shapes a meat patty into a perfect circle. Only the outside of the meat gets
cooked-the inside is left raw so that the meat remains moist. The food stylist
then paints the outside of the meat patty with a mixture of oil, molasses, and
brown food coloring. Grill marks are either painted on or seared into the meat
using hot metal skewers.Finally, the food stylist searches through dozens of
tomatoes and heads of lettuce to find the best-looking produce.One leaf of the
crispest lettuce and one center slice of the reddest tomato are selected and
then sprayed with glycerin to keep them looking fresh. So the next time you see
a delectable hamburger in a fast food commercial, remember: you are actually
looking at glue, paint, raw meat , and glycerin. Are you still hungry?
Question:
Based on information in the passage, it is most important for the lettuce and tomato used in a fast food hamburger commercial to
First introduced in 1927, The Hardy
Boys Mystery Stories are a series of books about the adventures of brothers
Frank and Joe Hardy, teenaged detectives who solve one baffling mystery after
another. The Hardy Boys were so popular among young boys that in 1930 a similar
series was created for girls featuring a sixteen-year-old detective named Nancy
Drew. The cover of each volume of The Hardy Boys states that he author of the
series is Franklin W. Dixon; the Nancy Drew Mystery Stories are supposedly
written by Carolyn Keene. Over the years, though, many fans of both series have
been surprised to find out that Franklin W. Dixon and Carolyn Keene are not
real people. If Franklin W. Dixon and Carolyn Keene never existed, then who
wrote The Hardy Boys and Nancy Drew mysteries?
The Hardy Boys and the Nancy Drew
books were written through a process called ghostwriting. A ghostwriter writes
a book according to a specific formula. While ghostwriters are paid for writing
the books, their authorship is not acknowledged, and their names do not appear
on the published books. Ghostwriters can write books for children or adults,
the content of which is unspecific. Sometimes they work on book series with a
lot of individual titles, such as The Hardy Boys and the Nancy Drew series.
The initial idea for both The Hardy
Boys and the Nancy Drew series was developed by a man named Edward Stratemeyer,
who owned a publishing company that specialized in children’s book.
Stratemeyer noticed the increasing
popularity of mysteries among adult, and surmised that children would enjoy
reading mysteries about younger detectives with whom they could identify.
Stratemeyer first developed each book with an outline describing the plot and
setting. Once he completed the outline, Stratemeyer then hired a ghostwriter to
convert it into a book of slightly over 200 pages. After the ghostwriter had
written a draft of a book, he or she would send it back to Stratemeyer, who
would make a list of corrections and mail it back to the ghostwriter. The
ghostwriter would revise the book according to Stratemeyer’s instructions and
then return it to him. Once Stratemeyer approved the book, it was ready for
publication.
Because each series ran for so many
years, Nancy Drew and The Hardy Boys both had a number of different
ghostwriters producing books; however, the first ghostwrites for each series proved
to be the most influential. The initial ghostwriter for The Hardy Boys was a
Canadian journalist named Leslie McFarlane. A few years later, Mildred A. Wirt,
a young writer from lowa, began writing the Nancy Drew books. Although they
were using prepared outlines as guides, both McFarlane and Wirt developed the
characters themselves. The personalities of Frank and Joe Hardy and Nancy arose
directly from McFarlane’s and wirt’s imaginations. For example, Mildred Wirt
had been a star college athelete and gave Nancy similar athletic abilities. The
ghostwriters were also responsible for numerous plot and setting details.
Leslie McFarlane used elements of his small C fictional hometown.
Although The Hardy Boys and Nancy
Drew books were very popular with children, not everyone approved of them.
Critics thought their plots were unrealistic and even far-fetched, since most
teenagers did not experience the adventures Frank and Joe Hardy or Nancy Drew
did. The way the books were written also attracted criticism. Many teachers and
librarians objected to the ghostwriting process, claiming it was designed to
produce books quickly rather than create quality literature. Some libraries –
including the New York Public Library – even refused to include the books in
their children’s collections. Ironically, this decision actually helped sales
of his books, because children simply purchased them when they were unavailable
in local libraries.
Regardless of the debates about
their literary merit, each series of books has exerted an undeniable influence
on American and even global culture. Most Americans have never heard of Edward
Stratemeyer, Leslie McFarlane, or Mildred wirt, but people throughout the world
are familiar with Nancy Drew and Frank and Joe Hardy.
Which of the following would be the
best title for this passage?
What are good parts of our civilization? First and fore-most there are
order and safety. If today I have a quarrel with another man, I do not get
beaten merely because I am physically weaker and he can knock me down. I go to
law and the law will decide as fairly as it can between the two of us. Thus in
disputes between man and man. Right has taken the place might. More-over, the
law protects me from robbery and violence. Nobody may came and break into my
house, steal my books or run off with my children. Of course, there are
burglars, but they are very rare and the law punishes them whenever it catches
them.
It is difficult for us to realize how much this safety means. Without
safety those higher activates of mankind which make up civilization could not
go on. The inventor could not invent, the scientist find out or the artist make
beautiful things. Hence, order and safety, although they are not themselves
civilization, are things without which civilization could be impossible. They
are as necessary to our civilization as the air we breathe is to us; and we
have grown so used to them that we do not notice them any more than we notice
the air.
In disputes between man and man:
