It is easy to make delicious-looking hamburger at home. But would this
hamburger still look delicious after it sat on your kitchen table under very
bright lights for six or seven hours? if someone took a picture or made a video
of this hamburger after the seventh hour, would anyone want to eat it? More
importantly, do you think you could get millions of people to pay money for
this hamburger? These are the questions that fast food companies worry about
when they produce commercials or print ads for their products. Video and photo
shoots often last many hours. The lights that the photographers use can be
extremely hot. These conditions can cause the food to look quite unappealing to
potential consumers. Because of this, the menu items that you see in fast food
commercials are probably not actually edible.Let's use the hamburger as an
example. The first step towards building the commercial hamburger is the bun.
The food stylist--a person employed by the company to make sure the products
look perfect--sorts through hundreds of buns until he or she finds one with no
wrinkles. Next, the stylist carefully rearranges the sesame seeds on the bun
using glue and tweezers for maximum visual appeal. The bun is then sprayed with
a waterproofing solution so that it will no get soggy from contact with other
ingredients, the lights, or the humidity in the room.Next, the food stylist
shapes a meat patty into a perfect circle. Only the outside of the meat gets
cooked-the inside is left raw so that the meat remains moist. The food stylist
then paints the outside of the meat patty with a mixture of oil, molasses, and
brown food coloring. Grill marks are either painted on or seared into the meat
using hot metal skewers.Finally, the food stylist searches through dozens of
tomatoes and heads of lettuce to find the best-looking produce.One leaf of the
crispest lettuce and one center slice of the reddest tomato are selected and
then sprayed with glycerin to keep them looking fresh. So the next time you see
a delectable hamburger in a fast food commercial, remember: you are actually
looking at glue, paint, raw meat , and glycerin. Are you still hungry?
Question:
According to the passage, fast food companies use things like glue and glycerin on hamburgers that appear in advertisements because
I. no one actually has to eat the food used in the commercial
II.it is important that people who see advertisement would pay for the food being advertised
III.filming a commercial or a print ad can take a very long time
First introduced in 1927, The Hardy
Boys Mystery Stories are a series of books about the adventures of brothers
Frank and Joe Hardy, teenaged detectives who solve one baffling mystery after
another. The Hardy Boys were so popular among young boys that in 1930 a similar
series was created for girls featuring a sixteen-year-old detective named Nancy
Drew. The cover of each volume of The Hardy Boys states that he author of the
series is Franklin W. Dixon; the Nancy Drew Mystery Stories are supposedly
written by Carolyn Keene. Over the years, though, many fans of both series have
been surprised to find out that Franklin W. Dixon and Carolyn Keene are not
real people. If Franklin W. Dixon and Carolyn Keene never existed, then who
wrote The Hardy Boys and Nancy Drew mysteries?
The Hardy Boys and the Nancy Drew
books were written through a process called ghostwriting. A ghostwriter writes
a book according to a specific formula. While ghostwriters are paid for writing
the books, their authorship is not acknowledged, and their names do not appear
on the published books. Ghostwriters can write books for children or adults,
the content of which is unspecific. Sometimes they work on book series with a
lot of individual titles, such as The Hardy Boys and the Nancy Drew series.
The initial idea for both The Hardy
Boys and the Nancy Drew series was developed by a man named Edward Stratemeyer,
who owned a publishing company that specialized in children’s book.
Stratemeyer noticed the increasing
popularity of mysteries among adult, and surmised that children would enjoy
reading mysteries about younger detectives with whom they could identify.
Stratemeyer first developed each book with an outline describing the plot and
setting. Once he completed the outline, Stratemeyer then hired a ghostwriter to
convert it into a book of slightly over 200 pages. After the ghostwriter had
written a draft of a book, he or she would send it back to Stratemeyer, who
would make a list of corrections and mail it back to the ghostwriter. The
ghostwriter would revise the book according to Stratemeyer’s instructions and
then return it to him. Once Stratemeyer approved the book, it was ready for
publication.
Because each series ran for so many
years, Nancy Drew and The Hardy Boys both had a number of different
ghostwriters producing books; however, the first ghostwrites for each series proved
to be the most influential. The initial ghostwriter for The Hardy Boys was a
Canadian journalist named Leslie McFarlane. A few years later, Mildred A. Wirt,
a young writer from lowa, began writing the Nancy Drew books. Although they
were using prepared outlines as guides, both McFarlane and Wirt developed the
characters themselves. The personalities of Frank and Joe Hardy and Nancy arose
directly from McFarlane’s and wirt’s imaginations. For example, Mildred Wirt
had been a star college athelete and gave Nancy similar athletic abilities. The
ghostwriters were also responsible for numerous plot and setting details.
Leslie McFarlane used elements of his small C fictional hometown.
Although The Hardy Boys and Nancy
Drew books were very popular with children, not everyone approved of them.
Critics thought their plots were unrealistic and even far-fetched, since most
teenagers did not experience the adventures Frank and Joe Hardy or Nancy Drew
did. The way the books were written also attracted criticism. Many teachers and
librarians objected to the ghostwriting process, claiming it was designed to
produce books quickly rather than create quality literature. Some libraries –
including the New York Public Library – even refused to include the books in
their children’s collections. Ironically, this decision actually helped sales
of his books, because children simply purchased them when they were unavailable
in local libraries.
Regardless of the debates about
their literary merit, each series of books has exerted an undeniable influence
on American and even global culture. Most Americans have never heard of Edward
Stratemeyer, Leslie McFarlane, or Mildred wirt, but people throughout the world
are familiar with Nancy Drew and Frank and Joe Hardy.
According to the passage, a
ghostwriter is someone who
I writes about mysterious or strange
events
II does not receive credit as the
author
III bases his or her books on
predetermined guidelines
This is the age of machine.
Machines are everywhere, in the fields, in the factory, in the home, In the
street, in the city, in the country, everywhere. To fly, it is not necessary to
have wings; there are machines. To swim under the sea, it is not necessary to
have gills; there are machines. To kill our fellowmen in over-whelming numbers,
there are machines. Petrol machines alone provide ten times more power than all
human beings in the world. In the busiest countries, each individual has six
hundred human slaves in his machines.
What
are the consequences of this abnormal power? Before the war, it looked as
though it might be possible, for the first time in history to provide food and
clothing and shelter for the teaming population of the world-every man, woman
and child. This would have been the greatest triumphs of science. And yet, if
you remember, we saw the world crammed, full of food and people hungry. Today,
the leaders are bare and millions, starving. That’s more begin to hum, are we
going to see again more and more food, and people still hungry? For the goods,
it makes the goods, but avoids the consequences.
This
is the age of the?
The history of the modern world is a
record of highly varied activity, of incessant change, and of astonishing
achievement. The lives of men have, during the last few centuries, increasingly
diversified, their powers have greatly multiplied, their powers have greatly
multiplied, their horizon been enormously enlarged. New interests have arisen
in rich profusion to absorb attention and to provoke exertion. New aspirations
and new emotions have come to move the soul of men. Amid all the bewildering phenomena,
interest, in particular, has stood out in clear and growing pre-eminence, has expressed
itself in a multitude of ways and with an emphasis more and more pronounced,
namely, the determination of the race to gain a larger measure of freedom than
it has ever known before, freedom in the life of the intellect and spirit,
freedom in the realm of government and law, freedom in the sphere of economic
and social relationship. A passion that has prevailed so widely, that has transformed
the world so greatly, and is still transforming it, is one that surely merits
study and abundantly rewards it, its operations constitute the very pith and
marrow of modem history.
Not that this passion was unknown to
the long ages that proceeded the modern periods. The ancient Hebrews, the
ancient Greeks and Roman blazed the was leaving behind them a precious heritage
of accomplishments and suggestions and the men who were responsible for the
Renaissance of the fifteenth century and the Reformation of the sixteen century
contributed their imperishable part to this slow and difficult emancipation of
the human race. But it is in modern times the pace and vigour, the scope and
sweep of this liberal movement have so increased unquestionably as to dominate
the age, particularly the last three centuries that have registered great
triumphs of spirit.
What according to the author, is the
history of the modern world a record of?
Educational planning should aim at meeting the educational needs
of the entire population of all age group. While the traditional structure of
education as a three layer hierarchy from the primary stage to the university
represents the core, we should not overlook the periphery which is equally
important. Under modern conditions, workers need to rewind, or renew their
enthusiasm, or strike out in a new direction, or improve their skills as much
as any university professor. The retired and the age have their needs as well.
Educational planning, in their words, should take care of the needs of
everyone.
Our structures of education have been built up on the
assumption that there is a terminal point to education. This basic defect has
become all the more harmful today. A UNESCO report entitled ‘learning to Be’
prepared by Edgar Faure and others in 1973 asserts that the education of
children must prepare the future adult for various forms of self – learning. A
viable education system of the future should consist of modules with different
kinds of functions serving a diversity of constituents. And performance, not
the period of study, should be the basis for credentials. The writing is
already on the wall.
In view of the fact that the significance of a commitment of
lifelong learning and lifetime education is being discussed only in recent years
even in educationally advanced countries, the possibility of the idea becoming
an integral part of educational thinking seems to be a far cry. For, to move in
that direction means such more than some simple rearrangement of the present
organization of education. But a good beginning can be made by developing Open
University programs for older learners of different categories and introducing
extension services in the conventional colleges and schools. Also these
institutions should learn to cooperate with the numerous community
organizations such as libraries. Museums, municipal recreational programs,
health services etc.
According to the author,
the concept of ‘lifetime education’ is
It is easy to make delicious-looking hamburger at home. But would this
hamburger still look delicious after it sat on your kitchen table under very
bright lights for six or seven hours? if someone took a picture or made a video
of this hamburger after the seventh hour, would anyone want to eat it? More
importantly, do you think you could get millions of people to pay money for
this hamburger? These are the questions that fast food companies worry about
when they produce commercials or print ads for their products. Video and photo
shoots often last many hours. The lights that the photographers use can be
extremely hot. These conditions can cause the food to look quite unappealing to
potential consumers. Because of this, the menu items that you see in fast food
commercials are probably not actually edible.Let's use the hamburger as an
example. The first step towards building the commercial hamburger is the bun.
The food stylist--a person employed by the company to make sure the products
look perfect--sorts through hundreds of buns until he or she finds one with no
wrinkles. Next, the stylist carefully rearranges the sesame seeds on the bun
using glue and tweezers for maximum visual appeal. The bun is then sprayed with
a waterproofing solution so that it will no get soggy from contact with other
ingredients, the lights, or the humidity in the room.Next, the food stylist
shapes a meat patty into a perfect circle. Only the outside of the meat gets
cooked-the inside is left raw so that the meat remains moist. The food stylist
then paints the outside of the meat patty with a mixture of oil, molasses, and
brown food coloring. Grill marks are either painted on or seared into the meat
using hot metal skewers.Finally, the food stylist searches through dozens of
tomatoes and heads of lettuce to find the best-looking produce.One leaf of the
crispest lettuce and one center slice of the reddest tomato are selected and
then sprayed with glycerin to keep them looking fresh. So the next time you see
a delectable hamburger in a fast food commercial, remember: you are actually
looking at glue, paint, raw meat , and glycerin. Are you still hungry?
Question:
Something is edible of it
Yellowstone National Park is the
U.S. States of Wyoming, Idaho and Montana. It became the first National Park in
1872. There are geysers and hot springs at Yellowstone. There are also many
animals at Yellowstone. There are elk, bison, sheep, grizzly, black bears,
moose, coyotes, and more.
More than 3 million people visit
Yellowstone National Park year. During the winter, visitors can ski or go
snowmobiling there. There are also snow coaches that give tours. Visitors can
see steam (vapor water) come from the geysers. During
other seasons, visitors can go boating or fishing. People can ride horses
there. There are nature trails and tours. Most visitors want to see Old
Faithful, a very predictable geyser at
Yellowstone Visitors can check a schedule to see the exact time that Old
Faithful is going to erupt. There are many other geysers and boiling springs in
the area. Great Fountain Geyser erupts every 11 hours. Excelsior Geyser
produces 4,000 gallons of boiling water each minute! Boiling water is 100
degrees Celsius, or 212 degrees Fahrenheit – that’s very hot! People also like
to see the Grand Prismatic Spring. It is the largest hot spring in the park. It
has many beautiful colors. The beautiful colors are caused by bacteria in the water. These are forms of life that
have only one cell. Different bacteria live in different water temperatures. Visiting Yellowstone National Park can be a week
– long vacation or more. It is beautiful and there are activities for everyone.
Great Fountain Geyser erupts every
11