It is easy to make delicious-looking hamburger at home. But would this
hamburger still look delicious after it sat on your kitchen table under very
bright lights for six or seven hours? if someone took a picture or made a video
of this hamburger after the seventh hour, would anyone want to eat it? More
importantly, do you think you could get millions of people to pay money for
this hamburger? These are the questions that fast food companies worry about
when they produce commercials or print ads for their products. Video and photo
shoots often last many hours. The lights that the photographers use can be
extremely hot. These conditions can cause the food to look quite unappealing to
potential consumers. Because of this, the menu items that you see in fast food
commercials are probably not actually edible.Let's use the hamburger as an
example. The first step towards building the commercial hamburger is the bun.
The food stylist--a person employed by the company to make sure the products
look perfect--sorts through hundreds of buns until he or she finds one with no
wrinkles. Next, the stylist carefully rearranges the sesame seeds on the bun
using glue and tweezers for maximum visual appeal. The bun is then sprayed with
a waterproofing solution so that it will no get soggy from contact with other
ingredients, the lights, or the humidity in the room.Next, the food stylist
shapes a meat patty into a perfect circle. Only the outside of the meat gets
cooked-the inside is left raw so that the meat remains moist. The food stylist
then paints the outside of the meat patty with a mixture of oil, molasses, and
brown food coloring. Grill marks are either painted on or seared into the meat
using hot metal skewers.Finally, the food stylist searches through dozens of
tomatoes and heads of lettuce to find the best-looking produce.One leaf of the
crispest lettuce and one center slice of the reddest tomato are selected and
then sprayed with glycerin to keep them looking fresh. So the next time you see
a delectable hamburger in a fast food commercial, remember: you are actually
looking at glue, paint, raw meat , and glycerin. Are you still hungry?
Question:
According to the passage, fast food companies use things like glue and glycerin on hamburgers that appear in advertisements because
I. no one actually has to eat the food used in the commercial
II.it is important that people who see advertisement would pay for the food being advertised
III.filming a commercial or a print ad can take a very long time
Fleas are perfectly designed by
nature to feast on anything containing blood. Like a shark in the water or a
wolf in the woods, fleas are ideally equipped to do what they do, making them
very difficult to defeat. The bodies of these tiny parasites are extremely
hardy and well-suited for their job.
A flea has a very hard exoskeleton,
which means the body is covered by a tough, tile-like plate called a sclerite.
Because of these plates, fleas are almost impossible to squish. The
exoskeletons of fleas are also waterproof of fleas are also waterproof and shock
resistant, and therefore fleas are highly resistant to the sprays and chemicals
used to kill them.
Little spines are attached to his
plate. The spine the flea scurries through an animal’s fur in – search of
grooming pet tries to pull a flea off through the hair coat, these spines will
extend and stick to the fur like Velcro.
Fleas are some of the best jumpers
in the natural world. A flea can jump seven inches, or 150 times its own
length, either vertically or horizontally. An equivalent jump for a person
would be 555 feet, the height of the Washington Monument. Fleas can jump 30,000
times in a row without stopping, and they are able to accelerate through the
air at an incredibly high rate – a rate which is over ten times what humans can
withstand in an airplane.
Fleas have very long rear legs with
huge thigh muscles and multiple joints. When they get ready to jump. They fold their
long legs up and crouch like a runner on a staring block. Several of their
joints contain a protein called resilin, which helps catapult fleas into the
air as they jump, similar to the way a rubber band provides momentum to a
slingshot. Outward facing claws on the bottom of their legs grip anything they
touch when they land.
The adult female flea mates after
her first blood meal and begins producing eggs in just 1 to 2 days. One flea
can lay up to 50 eggs in one day and over 2,000 in her lifetime. Flea eggs can
be seen with the naked eye, but they are about the size of a grain of salt. Shortly
after being laid, the eggs begin to transform into cocoons. In the cocoon
state, fleas are fully developed adults, and will hatch immediately if
conditions are favorable. Fleas can detect warmth, movement, and carbon dioxide
in exhaled breath, and these three factors stimulate them to emerge as new
adults. If the flea does not detect appropriate conditions, it can remain
dormant in the cocoon state for extended periods. Under ideal conditions, the
entire life cycle may only take 3 weeks, so in no time at all, pets and homes
can become infested.
Because of these characteristics,
fleas are intimidating opponents. The best way to control fleas, therefore, is
to take steps to prevent an infestation from ever occurring.
The primary purpose of the passage
is to
At the time Jane Austen’s novels
were published – between 1811 and 1818 – English literature was not part of any
academic curriculum. In addition, fiction was under strenuous attack. Certain
religious and political groups felt novels had the power to make so-called
immoral characters so interesting that young readers would identify with them;
these groups also considered novels to be of little practical use. Even
Coleridge, certainly no literary reactionary, spoke for many when the asserted
that “novel-reading occasions the destruction of the mind’s powers.”
These attitudes towards novels help
explain why Austen received little attention from early nineteenth-century
literary cities. (In any case a novelist published anonymously, as Austen was,
would not be likely to receive much critical attention.) The literary response
that was accorded to her, however, was often as incisive as twentieth-century
criticism. In his attack in 1816 on novelistic portrayals “outside of ordinary experience,”
for example. Scott made an insightful remark about the merits of Austen’s
fiction.
Her novels, wrote Scott, “present to
the reader an accurate and exact picture of ordinary everyday people and
places, reminiscent of seventeenth-century Flemish painting.” Scott did not use
the word ‘realism’, but he undoubtedly used a standard of realistic probability
in judging novels. The critic Whately did not use the word ‘realism’, either,
but he expressed agreement with Scott’s evaluation, and went on to suggest the possibilities
for moral instruction in what we have called Austen’s ‘realistic method’ her
characters, wrote Whately, are persuasive agents for moral truth since they are
ordinary persons “so clearly evoked that we feel an interest in their fate as
if it were our own.” Moral instruction, explained Whately, is more likely to be
effective when conveyed through recongnizably human and interesting characters
than when imparted by a sermonizing narrator. Whitely especially praised Austen’s
ability to create character who “mingle goodness and villainy, weakness and
virtue, as in life they are always mingled. “Whitely concluded his remarks by
comparing Austen’s art of characterization to Dickens’, starting his preference
for Austen’s.
Yet, the response of
nineteenth-century literary critics to Austen was not always so laudatory, and
often anticipated the reservations of twentieth-century literary critics. An
example of such a response was Lewes complaint in 1859 that Austen’s range of
subject and characters was too narrow. Praising her verisimilitude, Lewes added
that, nonetheless her focus was too often only upon the unlofty and the
commonplace. (Twentieth-century Marxists, on the other hand, were to complain
about what they saw as her exclusive emphasis on a lofty upper middle class.)
In any case having being rescued by literary critics from neglect and indeed
gradually lionized by them, Austen steadily reached, by the mid-nineteenth
century, the enviable pinnacle of being considered controversial.
The author quotes Coleridge in order
to
Recent advances in science and technology have made it
possible for geneticists to find out abnormalities in the unborn foetus and
take remedial action to rectify some defects which would otherwise prove to be
fatal to the child. Though genetic engineering is still at its infancy,
scientists can now predict with greater accuracy a genetic disorder. It is not
yet an exact science since they are not in a position to predict when exactly a
genetic disorder will set in. While they have not yet been able to change the
genetic order of the gene in germs, they are optimistic and are holding out
that in the near future they might be successful in achieving this feat. They
have, however, acquired the ability in manipulating tissue cells. However,
genetic mis-information can sometimes be damaging for it may adversely affect
people psychologically. Genetic information may lead to a tendency to brand
some people as inferiors. Genetic information can therefore be abused and its
application in deciding the sex of the foetus and its subsequent abortion is
now hotly debated on ethical lines. But on this issue geneticists cannot be
squarely blamed though this charge has often been leveled at them. It is mainly
a societal problem. At present genetic engineering is a costly process of
detecting disorders but scientists hope to reduce the costs when technology
becomes more advanced. This is why much progress in this area has been possible
in scientifically advanced and rich countries like the U.S.A., U.K. and Japan.
It remains to be seen if in the future this science will lead to the
development of a race of supermen or will be able to obliterate disease from
this world.
What is the tone of the
author in the last sentence of the passage?
What are good parts of our civilization? First and fore-most there are
order and safety. If today I have a quarrel with another man, I do not get
beaten merely because I am physically weaker and he can knock me down. I go to
law and the law will decide as fairly as it can between the two of us. Thus in
disputes between man and man. Right has taken the place might. More-over, the
law protects me from robbery and violence. Nobody may came and break into my
house, steal my books or run off with my children. Of course, there are
burglars, but they are very rare and the law punishes them whenever it catches
them.
It is difficult for us to realize how much this safety means. Without
safety those higher activates of mankind which make up civilization could not
go on. The inventor could not invent, the scientist find out or the artist make
beautiful things. Hence, order and safety, although they are not themselves
civilization, are things without which civilization could be impossible. They
are as necessary to our civilization as the air we breathe is to us; and we
have grown so used to them that we do not notice them any more than we notice
the air.
According to the passage, the burglars are: