Sr Post Name Jobs Qualification
1 Women Inclusion Program 2024 10 Bachelors
2 Head Marketing Strategy And Branding 1 Bachelors
Latest jobs by Bank of Punjab

Career Opportunity in Banking

The Bank of Punjab is one of the fastest-growing banks in Pakistan with a profound existence spanning over 34 years. Operating through a network of over 850 real-time online branches and ATMs across the country, the Bank has established a strong foundation while offering premium banking services with a major focus on value-added services to its customers through advanced solutions.

In line with the Bank's progression strategy, we invite applications from experienced, dedicated, and performance-driven professionals for the following position in our Staff & Strategy Group. This job profile offers an excellent opportunity for the right candidates desiring to build a long-term career in a dynamic organization.

Position: Head of Marketing Strategy & Branding

Grade: SVP/EVP-I
Location: Lahore

Job Summary / Major Responsibilities:

  • Lead the development and implementation of comprehensive brand strategies to enhance brand identity and market positioning.
  • Formulate and execute marketing plans in alignment with the overall business objectives.
  • Develop and manage the marketing budget to ensure efficient allocation of resources.
  • Collaborate effectively with business teams, product managers, and other stakeholders to ensure alignment of brand strategies with organizational goals.
  • Oversee the execution of both above-the-line (ATL) and below-the-line (BTL) marketing campaigns, including social media.
  • Spearhead the launch and management of campaigns to enhance brand visibility and engagement.
  • Manage internal and external communication initiatives, ensuring consistency and clarity in messaging across all channels.
  • Drive the creation of diverse content types, including articles, videos, infographics, and social media content, to support brand initiatives and engage target audiences effectively.

Eligibility Criteria:

Qualification:

  • Bachelor’s degree in Business Administration, Management, or a related field, from an HEC recognized University or a foreign university.

Experience:

  • Minimum of 9 years of experience in managing strategy teams and strategic initiatives.

Age:

  • Up to 55 years as of November 24, 2024.

Important Notes:

  • Only shortlisted candidates will be called for an interview. No TA/DA will be admissible.
  • The Bank of Punjab reserves the right to accept or reject any application(s) without assigning any reason(s).
  • The Bank is an equal opportunity employer. Females, transgender individuals, minorities, and persons with disabilities (PWDs) are encouraged to apply.
  • The position offers market-based competitive remuneration.

How to Apply:

Interested individuals fulfilling the above criteria are encouraged to apply online through Rozee.pk by November 24, 2024.

Contact Information: