Sr	Post Name	Jobs	Qualification
1	Women Inclusion Program 2024	10	Bachelors
2	Head Marketing Strategy And Branding	1	Bachelors

Latest jobs by Bank of Punjab

Career Opportunity in Banking

The Bank of Punjab is one of the fastest-growing banks in Pakistan with a profound existence spanning over 34 years. Operating through a network of over 850 real-time online branches and ATMs across the country, the Bank has established a strong foundation while offering premium banking services with a major focus on value-added services to its customers through advanced solutions.

In line with the Bank's progression strategy, we invite applications from experienced, dedicated, and performance-driven professionals for the following position in our Staff & Strategy Group. This job profile offers an excellent opportunity for the right candidates desiring to build a long-term career in a dynamic organization.

Position: Head of Marketing Strategy & Branding

Grade: SVP/EVP-I
Location: Lahore

Job Summary / Major Responsibilities:

Lead the development and implementation of comprehensive brand strategies to enhance brand identity and market positioning.
Formulate and execute marketing plans in alignment with the overall business objectives.
Develop and manage the marketing budget to ensure efficient allocation of resources.
Collaborate effectively with business teams, product managers, and other stakeholders to ensure alignment of brand strategies with organizational goals.
Oversee the execution of both above-the-line (ATL) and below-the-line (BTL) marketing campaigns, including social media.
Spearhead the launch and management of campaigns to enhance brand visibility and engagement.
Manage internal and external communication initiatives, ensuring consistency and clarity in messaging across all channels.
Drive the creation of diverse content types, including articles, videos, infographics, and social media content, to support brand initiatives and engage target audiences effectively.

Eligibility Criteria:

Qualification:

Bachelor’s degree in Business Administration, Management, or a related field, from an HEC recognized University or a foreign university.

Experience:

Minimum of 9 years of experience in managing strategy teams and strategic initiatives.

Age:

Up to 55 years as of November 24, 2024.

Important Notes:

Only shortlisted candidates will be called for an interview. No TA/DA will be admissible.
The Bank of Punjab reserves the right to accept or reject any application(s) without assigning any reason(s).
The Bank is an equal opportunity employer. Females, transgender individuals, minorities, and persons with disabilities (PWDs) are encouraged to apply.
The position offers market-based competitive remuneration.