Why Transnational Brands are Valued over National Brands

I'd never actually heard that a product speak but a brand can. Brand speaks through its logo, slogan and most important through extensive promotion. A brand is regarded as being synonymous with a product whose quality, effectiveness and desirability is perceived by the customer to be maintained no matter how often the product is purchased. The purpose is to increase sales by increasing the profile and desirability of the product in relation to competitive products. An associated benefit is that the manufacturer may feel able to increase the price of the product. Branding is one of the most important mechanisms of company’s marketing plan, particularly when marketer making an effort to establish companies position in the marketplace. The stronger a company's brand, the stronger their fan base becomes. This isn't just about buying a company's product or service, but about passionately recommending to many other potential buyers, as word of mouth is one of the best forms of influencing a buyer's decision.

Why Global Brands Are Valued?

Consumers all over the world associate global brands with four characteristics and evaluate them on those dimensions while making purchase decisions.

Quality Signal
Consumer like global brands because they usually offer more quality and better guarantees than other products, they are expensive but the price is reasonable when customer think of the quality. Consumers also believe that transnational companies compete by trying to develop new products and breakthrough technologies faster than rivals. People’s perceptions about quality for value and technological expertise were tied to the nations from which products originated, consumers do consider the country-of-origin of a brand for which they are going to paying.
Customer Perception
Global brands are very dynamic, always upgrading themselves and thus are more exciting because they come up with new products all the time, whereas they know what they'll get with local ones. Local brands show what customers are; global brands show what we they to be.
Global Myth
Consumers look to global brands as symbols of cultural ideals. Transnational companies therefore compete not only to offer the highest value products but also to deliver cultural tradition. Global brands make them feel like citizens of the world, and somehow give them an identity.
Social Responsibility
People recognize that global companies play a vital role in society's well-being. As infamous cases—Shell distributed free oil when an earthquake strike in Pakistan back in 2005. Sufferers still know what Shell had done did for them.